4 Tips about Keywords for your App

4 Tips about Keywords for your App

Keywords are a key factor in the app ranking algorithms. In simple words, Keywords are the words that you think people interested in your app would be using more than others. The more perfect the keywords you are using, the more people checking your app. The more people visiting your app page, the higher is the rank of your app, and thus the higher is the probability it would to be downloaded. Finding these words can be a little hard. Don’t worry, here are few guidelines to find and use keywords correctly.


  • Define the target.

Trying to sell a beautiful dress to a poor old single man is useless, isn’t it? The same thing is applied to your app. If you want people visiting you app page to download it, then you have to catch people with interests in it. You can do that through using keywords that people interested in your app would be using while typing their searching words. Define what category of people you are targeting, like students, football players or businessmen. From understanding the needs of your targeted people you can guess the right keywords.


  • Avoid redundancy

Repeating the same word in keywords is useless, even if in different places. If you have already mentioned some keyword in the title, then no need to repeat the same word in the description. That would be like painting your home in red and then drawing red lines on the red walls.

  • Write smartly

You are an app developer, sure you are smart. Use your intelligence in writing the keywords. Don’t use space combined with commas but instead use commas with no spaces at all. Spaces would be, without avail, counted as characters and reducing the number of words you can enter. You can also use short words instead of long ones, digits like “1” instead of a complete word like “one.” And remember that people can make mistakes in typing their searching words, make sure to take that in account.

  • Where to use them

Some app stores would give you a specific place to type down the keywords, some others won’t. In both cases you can always use the keywords in other places. You can use them smartly in your description and the app title. Make sure that the strongest keyword is mentioned in the app title. Most of app store rankings algorithm give the title the highest weight in searching engines.